Game of Thrones Projection
Hollywood, April 2011

The Darkroom joined forces with global advertising agency BBDO to promote HBO's new TV series, GAME OF THRONES.
The projection ran every half hour at night for three minutes on a loop, and stopped many
passersby in their tracks. This projection included a wall that looked like ice which came alive with projection mapping and themes from the series to create excitement and anticipation among the target audience.