Smirnoff "New Years Eve Party in July"
Caracas, Venezuela, July 2010

Working with our Madrid friends, Puravida, we created this mammoth immersive environment for Smirnoff in Caracas. The concept was to throw a new years eve party in the middle of July. The room was 44 x 32 meters - the largest of this type of projection we have done to date - that's 76 meters of video with an average height of 4.5 meters. Needless to say we were ready for a vodka by the end of it.